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Hello!

from Josephine Thornander

I'm Josephine, your spiritual management consultant based in Sweden, working with business development and management. Here I've been shaping everything from small startups to high multi 8-figure enterprises since 2013.

Less mindless hustle

I've been the person who built their career and business within the outdated normative career ladder, I bypassed my emotions, I felt that I needed to be perfect and "on" all the time to be successful.

I've been afraid that my company wouldn't support change in lifestyle (like having kids, moving house, or dealing with grief/illness) because I was too ON without a system. And - it didn't feel good.

So i rebuilt.

More mindful magic

Armed with an MBA I transitioned from mindless hustle to mindful magic, and I've embarked on a new venture to help you as entrepreneurs and leaders develop your life and business.

Join me on this journey of building an aligned business where emotions are embraced, perfectionism is left behind, and success is defined by your terms. 

A journey of creating a business that not only thrives but also feels amazing every step of the way! 

My own reprioritization.

We've all been through it—different forms of isolation and reflection during the pandemic-an induced pause. 

It was the perfect opportunity to dig deep and figure out who we are beyond our usual routines. That's when I committed to a reprioritization, recognizing that life's real treasures aren't found in blindly climbing yesterday's normative career ladder.

Spending time to search for what lit my passion, and it was still consulting - in a new way. I decided to invest in sharing my passion and all the knowledge I've gathered along the way in the last 11+ years as an entrepreneur, focusing on growth and expansion through strategy, mindset and energetics.

Slow Living CEO

Now I'm located in the Swedish countrside while I embrace life with mindfulness.

Now I live as I learn, with mindfulness in the countryside next to a lake outside Stockholm. Days filled with helping entrepreneurs and brands reach their full potential while having the freedom and proximity to nature.

We live in a world that is connected and automated, where people, empathy and understanding have long been prioritized.

I am here to support you in conscious development, by offering services that take a holistic view of your work and personal life.

Therefore, I work with methods within Mindfulness, Flow and Neurodesign.

Connect with me at

Holy crap podcast

Part of history

Listen to part of my story in Holy Crap podcast episode 197. I share about my upbringing in poverty, sometimes homelessness, hoarding and mental and physical violence - in Sweden's richest residential area.